Founder · Daniel Reyes
“I drove for a national fleet for nine years. The instructions were always the same — pick up, drop off, don’t speak unless spoken to. What we couldn’t do, with all that scale, was the small things.”
Daniel started Pro Limo with one car and one rule: we only take a job we can handle ourselves. Seventeen years later, the rule hasn’t changed.
01 ________ The History
Seventeen years, one rule.
2009
A single car at SFO.
Founder Daniel Reyes leaves a corporate fleet job and buys his first town car. He runs every reservation himself for the first year.
2012
The first garage.
Pro Limo moves into its Dogpatch garage at Pier 70, the same building we operate from today. Three vehicles, four chauffeurs.
2016
Corporate accounts.
We become the standing transport partner for several venture firms and law offices in San Francisco — still operating without subcontractors.
2020
Quietly through.
We keep every chauffeur on payroll through the lean year. The fleet grows by four vehicles and one full-time mechanic.
2026
Where we are now.
Fourteen vehicles, twenty-eight chauffeurs, a senior coordinator on weddings, and live human dispatch every hour of the year.
02 ________ The Garage
Owned, maintained,
detailed here.
14
Vehicles owned
14d
Service rotation
Every vehicle is inspected and detailed before each reservation. A full mechanical service runs on a fourteen-day rotation, regardless of mileage. We employ a full-time mechanic and two on-staff detailers.
03 ________ The Team
Twenty-eight
chauffeurs. Three dispatchers.
Every chauffeur is full-time, on payroll. Background-checked, drug-tested,
uniformed and trained on the vehicle they drive. Tenure averages eight
years.
Daniel Reyes
Founder · Senior Chauffeur
Elena Vasquez
Director of Operations
Marcus Lin
Lead Dispatcher
Yuki Tanaka
Wedding Coordinator
03 ________ The Standards
Four ideas, kept short.
01
Quiet over flash
The point of a chauffeur is that the trip is uneventful. Punctual arrival, doors met, bags placed, route handled — nothing more.
02
Owned, not outsourced
Every vehicle in our fleet is owned, maintained and detailed by Pro Limo. No third-party drivers, no rental agreements.
03
Pricing without games
Quoted rates are final. No surge, no surprise tolls, no obligatory gratuity. If we’re wrong, we eat the difference.
04
People over scripts
A real dispatcher reads every reservation. A real coordinator builds every wedding timeline. If something needs a human, you get one.
✦ A note from a regular
“The only operator I’ve used where the car arrives early, the driver knows my name, and the ride feels like a small private favor — not a transaction.”
Anjali R. · Partner, Venture Fund, San Francisco